:root{--ink:#090909;--paper:#f5f3ee;--white:#fff;--yellow:#ffd500;--red:#e42a22;--muted:#6f6f68;--max:1460px;--gutter:clamp(1.1rem,4vw,4rem)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;overflow-x:hidden;background:var(--paper);color:var(--ink);font:17px/1.7 Arial,Helvetica,sans-serif}img{display:block;max-width:100%;height:auto}a{color:inherit;text-underline-offset:5px}.wrap{width:min(calc(100% - var(--gutter)*2),var(--max));margin-inline:auto}.narrow{max-width:830px}.skip-link{position:fixed;z-index:999;top:-6rem;left:1rem;background:var(--yellow);padding:.8rem 1rem}.skip-link:focus{top:1rem}
.site-header{position:sticky;top:0;z-index:60;background:#090909f2;color:#fff;border-bottom:1px solid #ffffff2e;backdrop-filter:blur(18px)}.nav-row{min-height:72px;display:flex;align-items:center;gap:2rem}.brand{display:flex;align-items:center}.brand img{width:clamp(190px,20vw,260px);max-height:42px;object-fit:contain;object-position:left center}.primary-menu{display:flex;align-items:center;gap:1.3rem;margin-left:auto}.primary-menu ul{display:flex;align-items:center;gap:clamp(.8rem,1.8vw,1.55rem);list-style:none;margin:0;padding:0}.primary-menu a{color:#fff;font-size:.78rem;font-weight:700;letter-spacing:.05em;text-decoration:none;text-transform:uppercase}.primary-menu .button{color:#090909}.menu-toggle{display:none;margin-left:auto}.header-rule{display:none}
.button,.wp-block-button__link{display:inline-flex;align-items:center;justify-content:center;min-height:50px;padding:.72rem 1.15rem;border:1px solid var(--yellow);border-radius:0;background:var(--yellow);color:var(--ink);font-size:.76rem;font-weight:800;letter-spacing:.09em;text-decoration:none;text-transform:uppercase;transition:background .18s ease,color .18s ease,transform .18s ease}.button:hover,.wp-block-button__link:hover{background:transparent;color:inherit;transform:translateY(-2px)}.button-small{min-height:40px;padding:.48rem .8rem}.button-dark{border-color:#fff;background:transparent;color:#fff}.button-dark:hover{background:#fff;color:#090909}.text-link{color:#fff;font-size:.78rem;font-weight:800;letter-spacing:.09em;text-transform:uppercase;text-decoration-thickness:1px}.actions{display:flex;align-items:center;gap:1.35rem;flex-wrap:wrap;margin-top:2rem}
.eyebrow{display:flex;align-items:center;gap:.8rem;margin:0 0 1.2rem;color:var(--red);font-size:.68rem;font-weight:800;letter-spacing:.22em;text-transform:uppercase}.eyebrow:before{content:'';width:34px;height:1px;background:currentColor}h1,h2,h3{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.045em;line-height:.96;margin:.15em 0 .4em;text-wrap:balance}h1{font-size:clamp(3.6rem,7.2vw,8.2rem)}h2{font-size:clamp(2.7rem,5.4vw,6rem)}h3{font-size:clamp(1.55rem,2.5vw,2.4rem)}h1 em,h2 em{font-weight:400}.lead{max-width:58ch;font-size:clamp(1.08rem,1.7vw,1.35rem);line-height:1.55}
.hero-cinematic{position:relative;min-height:calc(100svh - 72px);display:grid;align-items:end;overflow:hidden;background:#080808;color:#fff}.hero-cinematic-image{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}.hero-cinematic-shade{position:absolute;inset:0;background:linear-gradient(90deg,#050505e8 0%,#050505a8 42%,#05050538 73%,#05050550 100%),linear-gradient(0deg,#050505df 0%,transparent 45%)}.hero-cinematic-content{position:relative;z-index:2;padding-top:clamp(7rem,15vh,11rem);padding-bottom:clamp(7rem,14vh,10rem)}.hero-cinematic .eyebrow{color:var(--yellow)}.hero-cinematic h1{max-width:10ch;color:#fff;font-size:clamp(4.2rem,8.5vw,9.5rem);letter-spacing:-.065em}.hero-cinematic h1 em{display:block;color:var(--yellow);font-style:italic}.hero-cinematic .lead{max-width:45rem;color:#efeee9}.hero-offer{display:flex;gap:1rem 2rem;align-items:baseline;flex-wrap:wrap;margin-top:1.5rem}.hero-offer strong{font:italic 400 clamp(1.8rem,3vw,3rem)/1 Georgia,serif;color:var(--yellow)}.hero-offer span{font-size:.78rem;font-weight:700;letter-spacing:.07em;text-transform:uppercase}.hero-index{position:absolute;right:var(--gutter);bottom:2rem;z-index:3;display:flex;gap:1.3rem;align-items:center;color:#fff;font-size:.62rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase}.hero-index span:first-child{display:grid;place-items:center;width:38px;height:38px;border:1px solid var(--yellow);border-radius:50%;color:var(--yellow)}
.statement{padding:clamp(6rem,13vw,13rem) 0;background:var(--paper)}.statement p{max-width:17ch;margin:0;font:400 clamp(3rem,6.5vw,7.6rem)/.98 Georgia,serif;letter-spacing:-.055em}.statement p span{font-style:italic;text-decoration:underline;text-decoration-color:var(--yellow);text-decoration-thickness:.14em;text-underline-offset:.08em}.section{position:relative;padding:clamp(6rem,12vw,12rem) 0}.section+.section{border-top:1px solid #0a0a0a2e}.section-dark{background:var(--ink);color:#fff}.section-yellow{background:var(--yellow)}.section-red{background:var(--red);color:#fff}.section-dark .eyebrow,.section-red .eyebrow{color:var(--yellow)}.section-red .button{background:#fff;border-color:#fff}.split{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(3rem,9vw,10rem);align-items:center}.split>div:first-child:not(:last-child){max-width:650px}.editorial-offset{align-items:start}.editorial-offset>*:last-child{padding-top:clamp(3rem,8vw,9rem)}.feature-image{width:100%;border:1px solid currentColor}.section-dark .feature-image{box-shadow:clamp(14px,2vw,28px) clamp(14px,2vw,28px) 0 var(--yellow)}.section-yellow .feature-image{box-shadow:clamp(14px,2vw,28px) clamp(14px,2vw,28px) 0 var(--red)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1.5rem,4vw,4rem);margin-top:clamp(3rem,6vw,6rem)}.card{position:relative;min-height:320px;padding:2rem 0;border-top:3px solid var(--ink);background:transparent}.card:nth-child(2){margin-top:clamp(2rem,6vw,6rem)}.card:nth-child(3){margin-top:clamp(4rem,12vw,12rem)}.section-dark .card{border-color:var(--yellow)}.number{display:block;margin-bottom:3.5rem;color:var(--red);font-size:.68rem;font-weight:800;letter-spacing:.18em}.section-dark .number{color:var(--yellow)}.card h2{font-size:clamp(2rem,3.8vw,4.1rem)}
.price-lockup{display:grid;grid-template-columns:1fr 1fr;gap:clamp(3rem,8vw,9rem);align-items:end}.price{font:italic 400 clamp(6rem,16vw,16rem)/.72 Georgia,serif;letter-spacing:-.085em}.price.price-dual{font-size:clamp(4rem,8vw,8rem);line-height:.85}.price small{display:block;margin:2rem 0 0 .5rem;font:700 .78rem/1.65 Arial,sans-serif;letter-spacing:.09em;text-transform:uppercase}.price:before{content:'THE PRICE';display:block;margin:0 0 2rem .5rem;font:800 .66rem/1 Arial,sans-serif;letter-spacing:.2em}.portfolio-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(2rem,5vw,5rem);margin-top:clamp(3rem,7vw,7rem)}.portfolio-card{grid-column:span 7;background:transparent}.portfolio-card:nth-child(even){grid-column:6/span 7;margin-top:clamp(2rem,8vw,8rem)}.portfolio-card:nth-child(3n){grid-column:2/span 8}.portfolio-card img{width:100%;aspect-ratio:16/10;object-fit:contain;background:#fff;border:1px solid var(--ink)}.portfolio-copy{padding:1.4rem 0 0}.portfolio-copy h2{font-size:clamp(2rem,4vw,4.4rem)}.portfolio-copy .eyebrow{color:var(--red)}.founder-photo{width:100%;max-height:820px;object-fit:cover;object-position:center 20%;filter:grayscale(1)}
.page-hero{position:relative;overflow:hidden;padding:clamp(7rem,15vw,14rem) 0 clamp(5rem,11vw,10rem);background:var(--paper)}.page-hero:before{content:'';position:absolute;top:0;right:0;width:clamp(80px,14vw,210px);height:100%;background:var(--yellow)}.page-hero:after{content:'//';position:absolute;right:clamp(.5rem,4vw,4rem);bottom:-.12em;color:var(--red);font:italic 400 clamp(8rem,20vw,21rem)/1 Georgia,serif;letter-spacing:-.18em}.page-hero .wrap{position:relative;z-index:1}.page-hero h1{max-width:11ch}.page-hero .lead{max-width:48rem}.wp-page .page-hero+ .section:nth-child(even){background:#fff}.article-list article{padding:clamp(3rem,7vw,7rem) 0;border-top:1px solid var(--ink)}.article-list h2{max-width:18ch;font-size:clamp(2.4rem,5vw,5rem)}.prose h2{margin-top:1.7em;font-size:clamp(2rem,4vw,4.2rem)}.prose li{margin:.65rem 0}
.faq details{padding:1.8rem 0;border-top:1px solid var(--ink)}.faq details:last-child{border-bottom:1px solid var(--ink)}.faq summary{cursor:pointer;font:400 clamp(1.35rem,2.5vw,2.15rem)/1.25 Georgia,serif}.faq details p{max-width:63ch}.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.2rem}.field{display:flex;flex-direction:column}.field.full{grid-column:1/-1}label{font-size:.78rem;font-weight:800;letter-spacing:.04em}input,select,textarea{width:100%;min-height:56px;padding:.85rem;border:0;border-bottom:1px solid var(--ink);border-radius:0;background:transparent;font:inherit}textarea{min-height:160px;border:1px solid var(--ink)}.notice{padding:1.3rem;border-left:6px solid var(--red);background:#fff}
.site-footer{padding:0 0 2rem;background:var(--ink);color:#fff}.footer-cta{padding:clamp(7rem,14vw,14rem) 0;border-bottom:1px solid #ffffff33}.footer-cta h2{max-width:11ch;font-style:italic}.footer-cta .button{margin-top:1.5rem}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:3rem;padding-top:4rem}.footer-logo{width:clamp(132px,13vw,176px);margin-bottom:1.5rem}.footer-email{font:italic 400 clamp(1.2rem,2vw,1.6rem)/1 Georgia,serif}.site-footer nav a,.site-footer nav button{display:block;margin:.55rem 0}.privacy-link{padding:0;border:0;background:transparent;color:#fff;font:inherit;text-decoration:underline;cursor:pointer}.footer-bottom{display:flex;justify-content:space-between;gap:2rem;margin-top:3rem;padding-top:1.5rem;border-top:1px solid #ffffff33;font-size:.76rem}.social{display:flex;gap:1rem}
.cookie-banner{position:fixed;z-index:90;bottom:1rem;left:1rem;right:1rem;max-width:630px;padding:1.3rem;background:#fff;border:1px solid var(--ink);box-shadow:10px 10px 0 var(--yellow)}.cookie-actions{display:flex;gap:.6rem;flex-wrap:wrap}.cookie-actions button,.menu-toggle{min-height:44px;padding:.55rem .85rem;border:1px solid var(--ink);background:var(--yellow);font-weight:800}.consent-modal{width:min(620px,calc(100% - 2rem));border:1px solid var(--ink);padding:2rem}.consent-modal::backdrop{background:#000c}.consent-modal label{display:flex;justify-content:space-between;padding:1rem 0;border-top:1px solid #0003}.wiad-staging:before{content:'STAGING — NOT INDEXED';position:fixed;z-index:100;right:0;bottom:0;padding:.35rem .65rem;background:var(--red);color:#fff;font-size:.68rem;font-weight:800}
@media(max-width:1000px){.menu-toggle{display:flex;align-items:center;gap:.6rem}.menu-toggle i,.menu-toggle i:before{display:block;width:18px;height:1px;background:var(--ink);content:''}.menu-toggle i:before{transform:translateY(5px)}.primary-menu{display:none;position:absolute;top:72px;left:0;right:0;padding:1.5rem;background:var(--ink);border-bottom:1px solid #fff4;flex-direction:column;align-items:flex-start}.primary-menu.open{display:flex}.primary-menu ul{width:100%;flex-direction:column;align-items:flex-start}.primary-menu li{width:100%;padding:.55rem 0;border-bottom:1px solid #fff2}.split,.price-lockup{grid-template-columns:1fr}.editorial-offset>*:last-child{padding-top:0}.cards{grid-template-columns:1fr}.card,.card:nth-child(2),.card:nth-child(3){min-height:0;margin-top:0}.portfolio-card,.portfolio-card:nth-child(even),.portfolio-card:nth-child(3n){grid-column:span 12;margin-top:0}.footer-grid{grid-template-columns:1fr 1fr}.footer-grid>div{grid-column:1/-1}.footer-bottom{display:block}.page-hero:before{opacity:.35}}
@media(max-width:620px){body{font-size:16px}.hero-cinematic{min-height:780px;align-items:end}.hero-cinematic-image{object-position:62% center}.hero-cinematic-shade{background:linear-gradient(0deg,#050505f7 0%,#050505b5 55%,#0505054a 100%)}.hero-cinematic-content{padding-top:7rem;padding-bottom:8rem}.hero-cinematic h1{font-size:clamp(3.5rem,16vw,5.3rem)}.hero-cinematic h1 em{display:inline}.hero-offer{display:block}.hero-offer span{display:block;margin-top:.9rem}.hero-index{left:var(--gutter);right:auto;bottom:1.3rem;gap:.7rem}.hero-index span:nth-child(n+4){display:none}.statement{padding:6rem 0}.statement p{font-size:clamp(3rem,13vw,4.6rem)}.section{padding:5rem 0}.page-hero{padding:6rem 0 5rem}.page-hero:after{opacity:.34}.page-hero h1{font-size:clamp(3rem,14vw,4.6rem)}.price{font-size:clamp(5.5rem,30vw,8rem)}.form-grid{grid-template-columns:1fr}.field.full{grid-column:auto}.footer-grid{grid-template-columns:1fr}.cookie-banner{max-height:68vh;overflow:auto}.cookie-actions button{font-size:.72rem}}
/* Refinement pass 3.1: explicit controls, credible proof and tighter responsive rhythm. */
.menu-toggle,.menu-toggle span{color:var(--ink)!important;-webkit-text-fill-color:var(--ink);appearance:none}.menu-toggle{font:800 .76rem/1 Arial,Helvetica,sans-serif;letter-spacing:.04em}.hero-cinematic .text-link{color:#fff!important}.hero-cinematic .text-link:hover{color:var(--yellow)!important}.proof-pair{display:grid;gap:1rem;transform:rotate(-1deg)}.proof-pair .feature-image{aspect-ratio:16/10;object-fit:contain;background:#fff}.proof-pair .feature-image+ .feature-image{width:84%;margin:-7% 0 0 auto;transform:rotate(3deg);box-shadow:14px 14px 0 var(--yellow)}.client-proof{gap:clamp(3rem,7vw,8rem)}.founder-photo{aspect-ratio:4/5;max-height:none;object-position:center 16%}.site-footer{border-top:1px solid #ffffff33}.footer-grid{padding-top:clamp(3rem,6vw,5rem)}
@media(max-width:1000px){.client-proof{gap:3.25rem}.founder-photo{width:min(100%,620px);margin-inline:auto}.editorial-offset{gap:2.75rem}}
@media(max-width:620px){.hero-cinematic{min-height:700px}.hero-cinematic-image{object-position:58% center}.hero-cinematic-content{padding-top:5.5rem;padding-bottom:6.5rem}.hero-cinematic h1{font-size:clamp(3.15rem,14.5vw,4.65rem)}.actions{gap:1rem;margin-top:1.5rem}.hero-cinematic .text-link{padding:.65rem 0}.statement{padding:4.25rem 0}.statement p{font-size:clamp(2.65rem,12vw,4rem)}.section{padding:3.75rem 0}.section .cards{margin-top:2.25rem;gap:1.75rem}.card,.card:nth-child(2),.card:nth-child(3){padding:1.35rem 0;min-height:0;margin-top:0}.number{margin-bottom:1.15rem}.card h2,.card h3{margin-bottom:.3em}.page-hero{padding:4.75rem 0 3.75rem}.split{gap:2.5rem}.editorial-offset{gap:2.25rem}.founder-photo{aspect-ratio:4/4.6;object-position:center 14%}.proof-pair{gap:.65rem}.proof-pair .feature-image+ .feature-image{margin-top:-4%}.section-red .split{gap:1.5rem}.section-red .button{margin-top:.25rem}.price.price-dual{font-size:clamp(3.25rem,16vw,5rem)}.price small{margin-top:1.3rem}.footer-grid{padding-top:3rem;gap:2.25rem}.footer-bottom{margin-top:2.25rem}}
.footer-cta{display:none!important}
/* Contact form: clear boxed groups, generous targets and an obvious completion path. */
.form-grid{gap:1rem;padding-top:clamp(2.5rem,5vw,4.5rem);padding-bottom:clamp(3.5rem,7vw,6rem)}.form-grid>.field{gap:0;border:1px solid var(--ink);background:#fff}.form-grid>.field>label{padding:.8rem 1rem .55rem;color:var(--ink);font-size:.7rem;line-height:1.3;text-transform:uppercase;letter-spacing:.1em}.form-grid>.field>input,.form-grid>.field>select,.form-grid>.field>textarea{margin:0;padding:.4rem 1rem 1rem;border:0;background:#fff;outline:0}.form-grid>.field>textarea{min-height:175px;resize:vertical}.form-grid>.field:focus-within{border-color:var(--red);box-shadow:0 0 0 3px var(--yellow)}.form-grid>label.field{display:block;padding:1rem;border:1px solid var(--ink);background:#fff;cursor:pointer}.form-grid>label.field span{display:grid;grid-template-columns:24px 1fr;gap:.75rem;align-items:start;font-size:.9rem;font-weight:400;letter-spacing:0;line-height:1.55;text-transform:none}.form-grid>label.field input[type=checkbox]{width:20px;height:20px;min-height:0;margin:.15rem 0 0;accent-color:var(--red)}.form-grid>div.field.full:last-child{align-items:flex-start;gap:1rem;padding:1.2rem;border:0;background:var(--ink);color:#fff}.form-grid>div.field.full:last-child .button{min-width:min(100%,280px);cursor:pointer}.form-grid>div.field.full:last-child p{max-width:62ch;margin:0;color:#d7d7d2;font-size:.82rem;line-height:1.5}.form-grid select{cursor:pointer}.form-grid input::placeholder,.form-grid textarea::placeholder{color:#6a6a65;opacity:1}
@media(max-width:620px){.form-grid{gap:.8rem;padding-top:2rem;padding-bottom:3.5rem}.form-grid>.field>label{padding:.75rem .85rem .45rem}.form-grid>.field>input,.form-grid>.field>select,.form-grid>.field>textarea{padding:.35rem .85rem .9rem}.form-grid>label.field{padding:.9rem}.form-grid>div.field.full:last-child{padding:1rem}.form-grid>div.field.full:last-child .button{width:100%}}
.wiad-contact-page .page-hero{padding-top:clamp(4.5rem,8vw,7rem);padding-bottom:clamp(3.5rem,7vw,6rem)}.contact-form-section{padding-top:clamp(2rem,4vw,4rem)}.contact-form-section .form-grid{padding-top:0}.wiad-hp{position:absolute!important;left:-10000px!important;width:1px!important;height:1px!important;overflow:hidden!important}.form-notice{width:min(calc(100% - var(--gutter)*2),var(--max));margin:clamp(2rem,4vw,4rem) auto 0;padding:1rem 1.2rem;border:1px solid var(--ink);background:#fff}.form-notice-error{border-left:7px solid var(--red)}.consent-field,.form-submit{grid-column:1/-1}
.insights-hero{padding:clamp(3rem,5vw,5rem) 0 clamp(2.25rem,4vw,3.75rem)}.insights-hero h1{margin-bottom:0}.insights-list-section{padding-top:clamp(2rem,4vw,3.5rem)}.insights-list-section .article-list article:first-child{padding-top:clamp(2rem,4vw,3.5rem)}
@media(max-width:620px){.insights-hero{padding:3.25rem 0 2.5rem}.insights-list-section{padding-top:1.75rem}.insights-list-section .article-list article:first-child{padding-top:2rem}}
:focus-visible{outline:4px solid var(--yellow);outline-offset:3px}.section-yellow :focus-visible,.button:focus-visible,.menu-toggle:focus-visible{outline-color:var(--red)}@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;animation:none!important;transition:none!important}}