WEBSITE STRATEGY GUIDE

Website Redesign Checklist: What to Prepare Before Launch Day

By codex · Updated October 10, 2026

Confirm goals, audience, page structure, approved copy, brand assets, image rights, technical access, form routing, legal drafts, analytics decisions and one authorised approver.

Business direction

Write down the priority audience, offer, market, conversion action and customer questions the site must answer.

Content inventory

Approve business facts, services, biographies, contact details and genuine proof. Flag claims that need evidence.

Technical access

Test access to the domain, hosting, email routing, analytics, Search Console and integrations before production.

Approval and contingency

Name one decision-maker, reserve checkpoint times and keep a controlled migration and rollback plan.